TRP Debate surfaces again

During a public debate on electronic media and its self regulation many authorities belonging to the industry stood for credibility rather than the TRP system. They even felt that a bane not a boon to the growth of the industry.

TRP ratings which help primarily advertising agencies and their corporate clients to evolve a decision over the allotment of supports to any channel that airs their advertisements on the basis of viewers for a particular program or event.

Over a period time TRPs credibility was questioned not alone by the channels themselves but also by the viewers who get doubt when their favorite program listed as last among the hottest.

As some parts of country like Bihar and Orissa is not brought in the list of places for computing the TRP and only metro India taken in to account for news and other programs.

Citing this factor few channels opine that news and other similar broadcasts cannot be sold like soap or a hot cake. Hence arguing for TRP is not applicable according to the channels.

However, marketing agencies don't have any other means for computing viewers other than TRP and stand for their continuation.

5 Comments

Recommended News

Recent News

Ranbir Kapoor Says Prabhas Impressed Him Ranbir Kapoor Says Prabhas Impressed Him The series of laurels on Prabhas for his performance in Baahubali 2 The Conclusion continues and most times it comes…… Boxoffice! Aamir Khan's Dangal grosses 300 Crores within a Week Boxoffice! Aamir Khan's Dangal grosses 300 Crores within a Week Aamir Khan's Dangal has turned out to be a money spinner this year end.The film based on the life of…… The Best Film of 2016 announced The Best Film of 2016 announced About 23 Film Critics assembled to pick up the finest feature films, actors and technicians of Bollywood for the year…… The Best Film of 2016 announced The Best Film of 2016 announced About 23 Film Critics assembled to pick up the finest feature films, actors and technicians of Bollywood for the year…… YOU WILL BE SURPRISED TO KNOW DANGAL’S MONDAY COLLECTION ALONE YOU WILL BE SURPRISED TO KNOW DANGAL’S MONDAY COLLECTION ALONE Aamir khan’s Dangal is making waves world over and carries both the tags, critical acclaim and commercial success along with…… HAPPY BIRTHDAY SALLU BHAI! HAPPY BIRTHDAY SALLU BHAI! Salman Khan celebrates his birthday today (27th December).  The actor turns 51! Salman had just one release in 2016 which…… Aamir Khan’s Dangal astonishing 4th day collection Aamir Khan’s Dangal astonishing 4th day collection Aamir khan’s Dangal is making waves world over and carries both the tags, critical acclaim and commercial success along with…… Aamir Khan’s ‘Dangal’ continues its dream run in South India Aamir Khan’s ‘Dangal’ continues its dream run in South India Disney’s Dangal continues its dream run at the box office. The Tamil and Telugu dubbed version of the film which…… Dangal Enters 100 crores Club in Three days Dangal Enters 100 crores Club in Three days Withstanding the demonetisation effect and also making waves with its highly emotional content, Aamir Khan's latest film "Dangal" unleashed it's…… Aamir Khan gets shock on Facebook Aamir Khan gets shock on Facebook Aamir Khan’s Dangal movie, released on Friday, is running to packed houses. While it collected Rs 30 crore on first…… More Hindi News